Project Content
- Points
- 5
- Assigned
- June 01, 2019
- Due
- June 01, 2019
AROMA Coffee & Tea
Goals
What are your top goals as a business this year?
- Increased coffee sales, especially our new pour-over varieties and iced cold brews
- Increase walk-in traffic and customer engagement - we want to make our location an inviting place to get together or study. We're offering events this year to boost awareness.
- Increase sales of supplemental goods, such as pastries and whole-bean coffee
- Tell customers about our new location in Columbus
What would you like the website to be able to do for your users?
- Ensure customers know our opening and closing times - this is especially improtant for people commuting to work and for students who are studying late at night
- Allow customers to see special upcoming events - such as our coffee tasting and brewing workshops
- Communicate why buying local and direct-trade is good for everyone
- Allow customers to find our location easily
- Allow customers to see the types of coffee we serve, and communicate the stories behind the origin of those coffees
Who are some of your top competitors?
- Roaming Goat Coffee Roasters: https://www.roaminggoatcoffee.com
- Mission Coffee Co: http://missioncoffeeco.com
- Short North Coffee House: https://shortnorthcoffee.com/
- Starbucks: http://www.starbucks.com
If you could use a few adjectives to describe your company and desired website, what would they be?
- Inviting Atmosphere
- A Place for Friends
- Locally-Sourced
- High Quality
- Authentic
Assets
Content
A starter file with content, photos and more that you've received from the client.
Logo
Brand Colors
Tan: #D2D1C0
Hops House Microbrewery
Goals
What are your top goals as a business this year?
- Develop and market some brand new brews, especially for the fall and winter
- Promote attendance at our "Hoppy Hours" and other tasting events
- Offer additional food items, including flatbreads and appetizers
- Promote our growler service, allowing more people to enjoy our brews at home
What would you like the website to be able to do for your users?
- First, they need to be able to find our location and hours easily, since visitors are what sustains us as a business
- Allow people to see our different craft brews (maybe sorted by type), which change out seasonally. This is what keeps people coming back. Each month we have a featured brew.
- Secondarily, promote that we offer flatbreads and appetizers, which makes us a great first stop on a night out.
- Talk about our history and importance as a small business in the community
- List upcoming events and tastings - which tends to get people to visit for the first time.
- Allow people to connect with us on social media
Who are some of your top competitors?
Hoppin' Frog Brewery: http://www.hoppinfrog.com
Rockmill Brewery: http://www.rockmillbrewery.com
Ohio Brewing Company: http://www.ohiobrewing.com/home.html
Royal Docks Brewing Co: http://www.royaldocksbrewing.com
Paladin Brewing: http://paladinbrewing.com
If you could use a few adjectives to describe your company and desired website, what would they be?
- Fun atmosphere
- High quality and unique beers
- Fresh and always changing
- Community staple/destination
- Local
- Social
Assets
Content
A starter file with content, photos and more that you've received from the client.
Logo
Mark
Brand Colors
Black: #000000
Red: #6C0B1C
Off the Vine
Goals
What are your top goals as a business this year?
- Increase in-person traffic from visitors to our winery and wine bar
- Increase retail sales of our wines
- Encourage more people to attend our wine tastings and monthly events
What would you like the website to be able to do for your users?
- Allow customers to see our various wine offerings and prices, as well as our appetizer menu
- Promote upcoming events, tours and wine tastings
- Allow customers to place a mail order for wine
- Allow people to get directions to our winery, as well as find places to stay near our location
- Allow people to view our hours and closings
- Allow potential patrons to view our vinyards and facility to see how beautiful it is
Who are some of your top competitors?
- Debonne Vineyards: https://www.debonne.com
- Hundley Cellars: http://www.hundleycellars.com
- Harpersfield Vinyard: https://harpersfield.com
- The Winery at Spring Hill: http://www.thewineryatspringhill.com - we don't like this one as much, but they do a nice job of selling wine online
If you could use a few adjectives to describe your company and desired website, what would they be?
- Comfortable
- Quality
- Premium Offerings
- Inviting Atmosphere
- Relaxing
- Diverse Selection
Assets
Content
A starter file with content, photos and more that you've received from the client.
Logo
Colors
Brown: #685a4d
Green: #83A63E
Pets First! Veterinary Clinic
Goals
What are your top goals as a business this year?
- Invite new visitors to our clinic for the first time
- Provide better resources and connections with our current clients, perhaps through a blog, social media or original articles
- Set up and promote our new Pet Portal, which allows clients to see their pet's history, request appointments and communicate with our team (part of a separate website that we don't operate). This portal is very expensive to operate, so we need to make sure people know where to find it and how to use it.
What would you like the website to be able to do for your users?
- Make it easy for new visitors to find us, especially on Google, and then get to our office and see office hours.
- Outline the different services we offer, as well as promoting that we're AAHA certified (which is a high level of certification in the vet world).
- Access the Pet portal
- Provide some sort of blog or original articles (for example, care guides) for our patients (as well as for promotion on social channels)
- provide background information on the practice, our staff etc.
- Connect to various social media (Twitter, Facebook, Instagram)
Who are some of your top competitors?
Stow Kent Animal Hospital / Portage Animal Clinic: http://www.wetreatpets.com
Memorial Animal Hospital: http://www.memorialanimalhospital.com
Buckeye Veterinary Clinic: http://www.buckeyevetclinic.com
Twin Lakes Vet Hospital: http://www.twinlakesvethospital.com
If you could use a few adjectives to describe your company and desired website, what would they be?
- friendly
- trusted and reliable
- professional
- qualified
- part of the community
Assets
Content
A starter file with content, photos and more that you've received from the client.
Logo
Colors
Orange: #f8a076
Blue: #334051
Wrench Automotive
Goals
What are your top goals as a business this year?
- Increase service appointments by 25%
- Increase word-of-mouth referrals by existing customers
- Increase sales of product and maintenance services, such as tires and oil changes. Offer coupons to encourage oil changes.
- Increase new customers, especially those who find us via search engines
What would you like the website to be able to do for your users?
- Inform customers of the variety of services we offer
- Ensure customers know that we are a reputable and trusted shop that doesn't take advantage of its customers
- Allow customers to schedule appointments online or via phone
- Allow cutustomers to easily find us
- Allow customers to get to know our staff members and business, which is locally owned
Who are some of your top competitors?
- Murphy's Autocare & Tire: http://www.murphysautocare.com - we really like this one
- Willoughby Hills Auto Repair: http://whautorepair.com
- Rick's #1 Auto: http://www.ricks1auto.com
- Firestone Complete Auto Care: http://www.firestonecompleteautocare.com
If you could use a few adjectives to describe your company and desired website, what would they be?
- Customer-focused
- Quality Service
- Affordable
- Friendly
- Trusted
- Personalized
Assets
Content
A starter file with content, photos and more that you've received from the client.
Logo
Brand Colors
Bone: E6E7E8
Mechanic Red: #942A1F
The Ohio Chop Shop Hair Salon
Goals
What are your top goals as a business this year?
- Increase traffic to our location, especially new customers
- Encourage clients to book appointments online
- Encourage clients to purchase product in addition to our hair, skin and nail services
- Build a relationship between our business and stylists and our clients
What would you like the website to be able to do for your users?
- Tell prospective clients about our business and what makes us unique. There's a LOT of competition in this landscape.
- Detail our various hair, skin and nail services
- Introduce our experienced team of stylists and staff - they're why people keep coming back
- Provide a preview of the various products we sell in-store
- Help clients get directions to our location and get in touch about appointments
- Allow clients to schedule an appointment online
- Allow clients to build a relationship with our store on social media and through our new video series, where we share quick styling tips every Thursday
Who are some of your top competitors?
- Rendezvous Hair Salon: http://www.rendezvoushair.com/
- Jekyll and Hyde Hair Salon: http://jekyllandhydesalon.com
- Blake Rose Salon + Spa: http://www.blakerosesalon.com
- Canvas Salon & Skin Bar: http://www.thecanvassalon.com
- Paul Mitchell: https://www.paulmitchell.com (A chain, but still a competitor)
If you could use a few adjectives to describe your company and desired website, what would they be?
- Fresh
- Trendy
- Trusted
- High-End
- Fashionable
- Comprehensive
- Fun
- Luxurious
Assets
Content
A starter file with content, photos and more that you've received from the client.
Logo
Colors
Gold: #9A7745
Dark Grey: #373D42
Summit Street Family Restaurant
Goals
What are your top goals as a business this year?
- Increase catering orders
- Connect with our customers on social media and our mailing list
- Increase dine-in sales
- Encourage customers to dine at our restaurant rather than large chain restaurants
What would you like the website to be able to do for your users?
- Allow users to see our menu and daily specials before coming to the restaurant, especially from their phones
- Allow users to easily get directions and find our restaurant locations
- Allow users to get information about and place party catering orders online
- Allow users to view photos of our restaurant, showing its friendly and inviting environment
- Reward loyal customers who subscribe to our mailing list and social media with coupons
- Less important - display a brief history of our restaurant and owners
Who are some of your top competitors?
- Market Street Family Restaurant: http://www.marketstreetfamilyrestaurant.com
- Village Family Restaurant: http://villagefamilyrestaurant.com
- Perry Family Restaurant: http://www.perryfamilyrestaurant.com
- Applebees: http://www.applebees.com - although not a direct competitor, many potential customers go to the nearby Applebees
If you could use a few adjectives to describe your company and desired website, what would they be?
- Friendly
- Home-Cooked
- Togetherness
- Eat Local
- Delicious
- Family-Owned
Assets
Content
A starter file with content, photos and more that you've received from the client.
Logo
Brand Colors
Blue: #51708B
Brown: #795C45
Barb’s Bridal Boutique
Goals
What are your top goals as a business this year?
- Increase sales of designer dresses
- Increase in-person traffic to our stores through free try-on appointments
- Increase engagement on our social media
What would you like the website to be able to do for your users?
- Allow prospective customers to browse our dress catalog online
- Encourage customers to come in and talk to our sales associates about their wedding
- Allow customers to see stories from other brides and share their stories
- Build trust with customers by introducing ourselves and our history
- Allow customers to find our store location and hours easily
Who are some of your top competitors?
- The Dress: Bridal Boutique: http://thedress.staging4.net
- B.Loved Bridal Boutique: http://blovedbridal.com
- Elyse's Boutique: Bridal & Prom: http://www.elysesboutique.com (we don't like their website, but they're a competitor)
If you could use a few adjectives to describe your company and desired website, what would they be?
- Modern
- Sophisticated
- Locally-owned (we have lived in Ohio all of our lives and operated this store for 25 years)
- Trusted
- Trendy
- Customer-First
Assets
Content
A starter file with content, photos and more that you've received from the client.
Logo
Brand Colors
Blue: #445363
Creative Kidz Kinder Care
Goals
What are your top goals as a business this year?
- Reach new clients (approx 10% more capacity), especially for our supplemental programs like summer camp and after school care.
- Recruit qualified staff members. We are having trouble recruiting qualified staff and retaining those staff.
- Promote our unique creative curriculum for each grade level
- Increase the number of prospective clients through visits to our center
- Stay better connected with current parents and families
What would you like the website to be able to do for your users?
- Outline our program's curriculum. For example, we offer early education in art, wellness and science.
- Allow people to easily find us and schedule a visit online
- Allow qualified staff members to see new job postings, understand qualifications and easily apply
- Feature photos of our caretakers and kids, as well as testimonials from other parents, showing that we offer a caring and passionate environment
- Provide bios and photos of our staff, as well as their education philosophies
- Post news and announcements to current parents and promote how we're enriching their children's lives
Who are some of your top competitors?
Young Explorers Montessori: http://www.youngexplorersmontessori.com/home
Bright Horizons: http://www.brighthorizons.com
Small Steps, Big Strides: http://www.smallstepsbigstrides.com
Tots Landing: http://www.totslandingdaycare.com
Kent State Child Development Center: https://www.kent.edu/ehhs/centers/cdc
Looking Glass Learning Center: http://lookingglasskids.com
If you could use a few adjectives to describe your company and desired website, what would they be?
We're these children's home away from home, and we take that responsibility very seriously. At the same time, we want to do more than just operate as a daycare - we want to enrich these children's lives from day one so that they can have lifelong success.
- caring
- friendly
- exploratory
- loving
- safe
- colorful
Assets
Content
A starter file with content, photos and more that you've received from the client.
Logo
Color
Green: #97c9ab
Franklin County Family & Community Services
Goals
What are your top goals as a business this year?
- Increase donations - our organization depends on funds from the community
- Involve new volunteers and retain our current volunteers
- Increase the amount of community members who utilize our services
- Do a better job of informing community members of upcoming events, such as
What would you like the website to be able to do for your users?
- Inform community members of the various programs and services offered to them, such as counseling, crisis intervention, workforce development and financial education
- Encourage more fortunate community members to volunteer or donate
- List upcoming events, including fund raising events
- Explain our core mission and values
- Less important - list careers and job openings
- Allow people to contact us and our various departments
Who are some of your top competitors?
We don't necessarily have competitors, but some surrounding communities have organizations similar to ours. United Way also provides similar services, although we partner with them.
- United Way: http://www.unitedway.org
- Community Services of Stark: https://www.starkjfs.org/
- Cobb County & Douglas County Community Services Boards: http://www.cobbcsb.com
- North County Community Services: http://www.sdnccs.org
- Greenleaf Family Center in http://greenleafctr.org - we like this one
If you could use a few adjectives to describe your company and desired website, what would they be?
- Non-Profit
- Helpful
- Community-Based
- Supportive
- Life-Saving
Assets
Content
A starter file with content, photos and more that you've received from the client.
Logo
Color
Blue: #006C87
Buckeye Bed and Breakfast
Goals
What are your top goals as a business this year?
- Increase room reservations
- Engage with past customers and increase returning customers
- Increase specialty package sales, such as our "Sweatheart Package"
- Provide better experiences for our customers through partnerships with surrounding area attractions
What would you like the website to be able to do for your users?
- The website should show the various rooms that we have available to choose from, along with their rates and amenities for each
- Allow customers to schedule and check reservations online
- List attractions from the surrounding area that customers may be interested in seeing, such as shopping, restaurants, and wineries
- Encourage customers to view and purchase a special occasion package, especially newly weds and couples celebrating an anniversary
- Open up a dialogue between us and our customers through blogging and comments
- Display testimonials from past customers
- Allow customers to easily find our location on a map
Who are some of your top competitors?
- Red Maple Inn: http://www.redmapleinn.com
- The Mill House Bed and Breakfast: http://themillhouse.com
- Whispering Pines Bed & Breakfast http://www.whisperinginn.com/
- Willow Brooke Bed & Breakfast: http://www.willowbrooke.com
If you could use a few adjectives to describe your company and desired website, what would they be?
- A fabulous getaway
- Charming
- Unique
- Enchanting
- Caring
- Historic
- Quaint
Assets
Content
A starter file with content, photos and more that you've received from the client.
Logo
Brand Colors
Acorn Brown: #61574B
William Thomas & Associates
Goals
What are your top goals as a business this year?
- Increase number of tax returns processed during tax season
- Increased clients who are interested in retirement, estate planning and investment planning
- Increased engagement with our clients - via our "Tax Update" newsletter
What would you like the website to be able to do for your users?
- Describe our various service offerings. We offer personal accounting, small business accounting, estate planning, retirement planning and investment planning
- Allow clients to subscribe to our "Tax Update" newsletter and read its content online
- Allow clients to meet our team online, view their bios and contact them with questions
- Make it simple for new clients to schedule their first appointment
- Show testimonials from past clients
- Describe our core values and passion for serving our community
Who are some of your top competitors?
- Barnes Wendling CPAs: http://www.barneswendling.com
- Walthall CPAs: http://www.walthall.com
- Manning & Associates: http://www.manningcpallc.com
- H&R Block: http://www.hrblock.com
If you could use a few adjectives to describe your company and desired website, what would they be?
- Serving the needs of small businesses
- A trusted friend
- Friendly team members
- Part of the community
- Experienced
- Professionals who care
Assets
Content
A starter file with content, photos and more that you've received from the client.
Download Group 7 Content (Zip File)
Logo
Brand Colors
Sandstone: #67271E
Brown: #927350