Research and Competitive Analysis

Points

5

Assigned

March 04, 2020

Due

March 11, 2020

Any good web project should start with just enough research, and this one is no different.

This is a team project (unless you’re working individually).

WHAT TO DO

On the day the project is assigned, you would have met with the client to determine project goals and design aesthetics.

Because of time, we’re not going to do actual client meetings. I’ve provided the answers to common client questions.

Find your company in this list of goals and content.

After reviewing these answers, visit 3 websites that are similar to your client’s website and take notes on what is common and different between each website.

After conducting your overview, develop a short document that communicates the following:

• Summary of What You Did and What Worked/Didn’t Work
• Common Navigation Labels and Patterns (How Users Navigate the Site)
• Common Functionality and Content (Things User Can Do)
• Content Voice and Tone (Verbal Personality of the Site)
• Design and Layout (Aesthetic Personality and Usability of the Site)
• Recommendations and Strategy Based on Client Goals and Findings

FORMAT AND TEMPLATE

You can use whatever program you’d like to write this assignment - just produce a PDF at the end. You do NOT have to write it in HTML.

To help get you started, I’ve provided a Google Docs template containing the basic headings and sections you’ll need. However, you can format however you think is best.

HOW TO TURN IN THE ASSIGNMENT

Save your competitive analysis as a PDF or Google Doc and submit that link in Blackboard under the Research and Competitive Analysis assignment.

RUBRIC

Use the following rubric to ensure you receive the highest possible grade for the assignment:

• 4: Your research contains a thoughtful analysis of all of the required parts, and matches the goals you heard from the client. You submitted your assignment correctly.
• 2 - 3: Your research contains some of the required parts, but it could be more detailed and thoughtful. You submitted the assignment correctly.
• 0 - 1: Your research is missing some of the required components completely. It may have not been turned in according to directions.